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IDG's InfoWorld Connects International Technology Vendors with U.S. Channel Partners

Exclusive Media Sponsor of NetWorld+Interop's International Channel Exchange Reception

SAN FRANCISCO--(BUSINESS WIRE)--May 6, 2004--InfoWorld today announced its participation as an exclusive media sponsor of the International Channel Exchange Reception at NetWorld+Interop Las Vegas 2004. The event will be held at the Las Vegas Convention Center in the Gigabit Lounge, Booth 1055, from 5:00 pm - 6:00 pm on Tuesday, May 11. The event provides an exclusive opportunity for U.S. VARs, solution providers, integrators, and business/technology consultants to meet face-to-face with international technology vendors looking for U.S. channel partners. As a media sponsor of this event, InfoWorld aims to facilitate opportunities for international companies to build their channel strategies and ultimately connect with InfoWorld's audience: senior technology buyers at end-user companies that need to "Get Technology Right."
"InfoWorld's end-user audience is the ultimate beneficiary of this initiative. As innovation moves off-shore, consideration for products is broader than it has ever been. In order for technology buyers to make a decision to evaluate and select a product, they need to know about it first," said Paul Calento, InfoWorld's Vice President of Marketing. "InfoWorld's sponsorship of the International Channel Exchange Reception is part of a strategic initiative to help end-user companies get access to best-of-breed products, whether they come from international companies or emerging U.S. start-ups. Look for InfoWorld to continue to outreach to new vendors and the channel to meet our readers' needs."

Sponsorship of the International Channel Exchange Reception is the second component of InfoWorld's initiative to expand awareness of international and emerging companies to InfoWorld's constituency. In April, InfoWorld sponsored an event with IBDNetwork, a membership-driven networking organization, to discuss opportunities for start-ups in the identity management sector. The goal to these initiatives is additional customer choice.

InfoWorld's sharp focus on the evaluation and selection of information technologies has driven high levels of reader interaction, as well as advertiser demand to connect with this influential audience. In a recent study conducted by InfoWorld Media Group, 94% of InfoWorld's audience made a decision that led to a specific purchase and 86% decided that specific brands not be purchased. (Source: The Information Technology Needs of the North American Business, October 2003).

About InfoWorld Media Group

For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com.

About NetWorld+Interop

Part of the MediaLive International, Inc. family of global brands, NetWorld+Interop is the leading destination for networking technology buyers and sellers. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique eNet and iLabs programs, NetWorld+Interop provides the industry's only platform for collaboration, communication and commerce for the end-to-end network. NetWorld+Interop Las Vegas 2004 will take place at the Las Vegas Convention Center, May 9-12, 2004. For more information about the event, please visit www.interop.com.

Contacts


InfoWorld
Paul Calento, 415-978-3212
paul_calento@infoworld.com

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